Post by account_disabled on Mar 9, 2024 3:28:39 GMT
It is clear that, in order to produce a concrete effect on your audience, storytelling must respect some communicative functions, as they are understood in Roman Jakobson's classic model: the conative one, linked to persuasion and the call to action; the poetic one, to draw attention to the form of the story; that effort, connected to maintaining contact between narrator and interlocutor in relation to the chosen channel. It is equally fundamental that you also highlight the roles within the story you have decided to tell: whoever follows you must understand, through the narrative, who the hero is and what qualities characterize him, who the enemy or the antagonist who opposes his mission, who will benefit from resolving the conflict, and who (or what) can help the protagonist.
A well-developed storytelling should therefore always respect this Denmark Telegram Number Data scheme: the public discovers that there is a hero (i.e. your brand) who has a mission to accomplish to bring a concrete benefit (to your customers); to do so he will have to face an antagonist (e.g. unfavorable market conditions or the lack of use of a product) but he will also be able to count on a helper (the product or service to be marketed). You can find excellent examples of brands that have created exciting and impactful stories: look at this list (although a little dated) developed by Mediabuzz. Applying these patterns and basic rules in corporate storytelling reveals that it is anything but a simple task and not the exclusive prerogative of the company's internal creative resources. We need all-round expertise that combines the ability to exploit the narrative potential with solid preparation on the management and organizational front, without neglecting a certain acumen in the analysis of the contexts in which we operate, from the evaluation of competitors to the choice of communication channels .
The form of narration: successful storytelling models Precisely because it has its roots in myth and in the oral transmission of the word, narration has seen the crystallization of formulas and schemes with a certain impact on the public. Your storytelling strategy must therefore take inspiration from these story prototypes which always manage to create involvement and transfer value to those who read or listen to your message. A first example is that of personal experience: whether it is the story of an "inner journey" or the account of a series of events that have marked your personal and professional life, with this formula you are able to inspire your audience , pushing her to reflect on the strength of an idea or the possibility of dealing with a problem.
A well-developed storytelling should therefore always respect this Denmark Telegram Number Data scheme: the public discovers that there is a hero (i.e. your brand) who has a mission to accomplish to bring a concrete benefit (to your customers); to do so he will have to face an antagonist (e.g. unfavorable market conditions or the lack of use of a product) but he will also be able to count on a helper (the product or service to be marketed). You can find excellent examples of brands that have created exciting and impactful stories: look at this list (although a little dated) developed by Mediabuzz. Applying these patterns and basic rules in corporate storytelling reveals that it is anything but a simple task and not the exclusive prerogative of the company's internal creative resources. We need all-round expertise that combines the ability to exploit the narrative potential with solid preparation on the management and organizational front, without neglecting a certain acumen in the analysis of the contexts in which we operate, from the evaluation of competitors to the choice of communication channels .
The form of narration: successful storytelling models Precisely because it has its roots in myth and in the oral transmission of the word, narration has seen the crystallization of formulas and schemes with a certain impact on the public. Your storytelling strategy must therefore take inspiration from these story prototypes which always manage to create involvement and transfer value to those who read or listen to your message. A first example is that of personal experience: whether it is the story of an "inner journey" or the account of a series of events that have marked your personal and professional life, with this formula you are able to inspire your audience , pushing her to reflect on the strength of an idea or the possibility of dealing with a problem.