Post by account_disabled on Dec 20, 2023 8:59:50 GMT
What is the cost of acquiring a customer. This question is essential, fundamental. If you don't know how much it costs to acquire a customer, you can't do anything effective. We have no way of knowing which devices are really the most relevant. Is it better to sell on the go? on the phone ? via the site? via social networks? via digital campaigns?… However, quite few customers have a precise idea of this. I even met digital managers in major accounts who didn't even understand the question. No comment… The customer ecosystem The client has a fairly standard digital system, namely: A blog A website A white paper 1 landing page. It is a page on a website, to which we try to send the most targeted traffic possible, with the aim of collecting contact details of prospects.
In general, there is a simple and short text, an ideally simple and short form, and a Email Data document (usually a white paper) to download, provided you leave your contact details. The difficulty is that many Internet users have several emails and will often leave a “junk” address so as not to be contacted, spammed or harassed because they left their contact details on a site for wanting more information. And that's all ! In general, in this type of case, the actions implemented are as follows: Communicate using all possible levers and in particular LinkedIn (we are in BtoB). Define typologies of customers (called personas) and for whom we ask ourselves (often without meeting them) what their needs, their expectations are, and what to communicate about. Communicate about the solution proposed by the client.
Organize brainstorming sessions where everyone can voice their opinion. The system we are putting in place For this client, as for the others, we deploy our DPM approach. We have been implementing it for almost 10 years, and most of the time with success. I don't pretend to say that it is better than the others, but it is clearly different. This is our approach, we developed it and we are the only ones who sell it. Training, HR firm, construction, musical theater, financial products, insurance, transport, BtoB services, real estate, telephony… we have successful business cases in such diverse contexts. I'm not going to go into technical details, but what the DPM provides is: Customer knowledge: you confront your offline knowledge and your intuitions with online reality.
In general, there is a simple and short text, an ideally simple and short form, and a Email Data document (usually a white paper) to download, provided you leave your contact details. The difficulty is that many Internet users have several emails and will often leave a “junk” address so as not to be contacted, spammed or harassed because they left their contact details on a site for wanting more information. And that's all ! In general, in this type of case, the actions implemented are as follows: Communicate using all possible levers and in particular LinkedIn (we are in BtoB). Define typologies of customers (called personas) and for whom we ask ourselves (often without meeting them) what their needs, their expectations are, and what to communicate about. Communicate about the solution proposed by the client.
Organize brainstorming sessions where everyone can voice their opinion. The system we are putting in place For this client, as for the others, we deploy our DPM approach. We have been implementing it for almost 10 years, and most of the time with success. I don't pretend to say that it is better than the others, but it is clearly different. This is our approach, we developed it and we are the only ones who sell it. Training, HR firm, construction, musical theater, financial products, insurance, transport, BtoB services, real estate, telephony… we have successful business cases in such diverse contexts. I'm not going to go into technical details, but what the DPM provides is: Customer knowledge: you confront your offline knowledge and your intuitions with online reality.